About me
Passionate and innovative designer with 16+ years of experience in UX, visual design, and content strategy. Proven track record of creating compelling experiences at industry leaders like Spotify, Pinterest, and Netflix.
Graphics, visual design & user experience professional
I’m a creative professional with a career that began in web development and evolved into content development across diverse industries, including technology, entertainment, gaming, real estate, and finance.
Starting as a web developer, I built user-friendly digital experiences before transitioning into content strategy and development, creating engaging and informative materials for Oracle DBAs, real estate professionals, video game developers, and financial services. With each role, I’ve refined my ability to translate complex concepts into compelling, accessible content through interactive experiences, multimedia storytelling, or brand-driven content.
I’ve spent most of these years working across different areas of design, such as front-end development, landing pages, email design, and UI/UX. Having worked on a range of projects that are live today, I bring a strategic approach to design, offering thoughtful suggestions and collaborative solutions.
My Skills
I’m always eager to explore new tools, technologies, and design strategies that enhance creativity and efficiency. Staying adaptable allows me to create more impactful content and design solutions across different industries.
Experience
2022-2024
Spotify
Assistant Manager, Visual Design
Elevated brand consistency across digital platforms by establishing a distinct visual and conceptual design direction. Improved project clarity and team alignment through effective moodboarding and design reviews.
2017-2021
Visual Design Lead
Implemented a comprehensive brand strategy across four business functions, improving overall operations. Increased project alignment by 78% in three months by establishing a clear visual design direction, enhancing collaboration and outcomes. Developed detailed visual design documentation, further boosting project alignment and team efficiency.
2014-2016
Netflix
Lead Content Strategist, Visual Designer
Enhanced user experience by collaborating with engineers and product developers, implementing iterative prototyping, and simplifying complex workflows for technical audiences. This improved design efficiency, increased user satisfaction, and reduced support inquiries.